My work and calling is social innovation. Someone once called me a “strategic meddler” – I observe how human systems function, imagine how what small intervention could do a world of good and start to experiment on a small scale until it’s ready to spread. Financial independence allows me to practice this art and trade with love, immediacy and accuracy – even if no one else understands what I am doing until the idea has taken off.

A social innovation is like a catalyst – introduced into an environment it will initiate a cascade of chain reactions. You can imagine it like a boulder which, when dropped in a river, redirects the flow for everything downstream.  Or call it a “life-hack” for a society or like a little piece of code put in some unconscious life process that improves results or wakes people up enough to see new possibilities. It’s deceptively simply yet can have a significant effect. Social Innovations work with culture and systems, not politics, but they can make waves and change that politically seems impossible.

The social innovations I’ve worked on are designed to transform those ordinary daily life processes – like shopping, cooking, spending and saving money, talking to one another – from habits and beliefs, programed by the dominant story tellers (advertising/media) and run mostly unconsciously, into a “woke” sense that life is about learning, self-discovery and connection. The three big ones are:

The 9-step program in Your Money or Your Life
The Conversation Cafes
The 10-Day Local Food Challenge

From these simple protocols many fun, interesting activities have evolved.

Your Money or Your Life is the book I coauthored with Joe Dominguez that presents his 9-step program. We wrote it to be a bestseller – and it has been for 25 years. From this transformational approach to money have come local and global communities, study groups, conversation groups and much more. Please join us at http://yourmoneyoryourlife.com to harvest the rich set of tools many people have created over 25 years.

After years of participating in small group conversations designed to dig for truth rather than repeat platitudes, in 2001 two friends and I started hosting conversations in cafes to see what kind of leaven for democracy, connections and peace would ripple out. And ripple it did. The Conversation Cafe method is used around the world.

In 2010 I undertook a 30-day, 10-mile diet to test the viability of my local food system. I’d seen the need for greater community self-reliance in the disruptive years ahead and knew that our island community was far too dependent on the mainland for… well, everything.  As part of this I helped start Transition Whidbey (see video below) which spawned and supported new projects and institutions on Whidbey Island, from an Organic Farm School to a fruit tree gleaning project to my subsequent book, Blessing the Hands that Feed Us. In Brazil and in the US I designed and hosted community Local Food Labs to seek next steps in building a thriving local food system.

It’s March 2018 as I write. I continue to innovate, yet I also now understand how important political change is as well. Like so many, the “innovation” of the election of DT woke me up to the need to challenge those in power to do better – and at least do no harm. Still, the update of Your Money or Your Life is designed to seep financial common sense into the culture through the 9-step program and the basic analytic tools that work miracles on people’s relationship with money.  I still believe that millions of people unhooked from the toxic messages of consumerism and dedicated to making happy, productive financially independent lives is both personally fulfilling and a model for society: financial security – however it comes – yields amazing returns in health, happiness, longevity, connections, meaning, purpose and civic engagement. It’s an innovation that keeps on giving!

I’ve authored two books, Your Money or Your Life and Blessing the Hands that Feed Us, and have another in the oven for 2020.

Vicki Robin is a prolific social innovator, writer and speaker. She is coauthor with Joe Dominguez of the international best-seller, Your Money or Your Life: Transforming Your Relationship With Money and Achieving Financial Independence (Viking Penguin, 1992, 1998, 2008, 2018). It was an instant NY Times best seller in 1992 and steadily appeared on the Business Week Best Seller list from 1992-1997. It is available now in eleven languages.

Blessing the Hands that Feed Us; Lessons from a 10-mile diet (Viking/Penguin 2013) recounts her adventures in hyper-local eating and what she learned about food and farming as well as belonging and hope.

Called by the New York Times as the “prophet of consumption down-sizers,” Vicki has lectured widely and appeared on hundreds of radio and television shows, including “The Oprah Winfrey Show,” “Good Morning America” and National Public Radio’s “Weekend Edition” and “Morning Edition”; she has also been featured in hundreds of magazines including People Magazine, AARP, The Wall Street Journal, Woman’s Day, Newsweek, Utne Magazine, and the New York Times.

The President of the Atlanta Women’s Business Network said of Vicki’s 2009 presentation: Vicki, your talk last night was brilliant; we have not had so much fun in years and any speaker who can teach “money lessons” in the midst of the current economic woes AND have her audience laughing deserves praise – and attention!

Vicki has helped launch many sustainability initiatives including: The New Road Map Foundation, The Simplicity Forum, The Turning Tide Coalition, Sustainable Seattle, The Center for a New American Dream, Transition Whidbey, Local Food Challenge, Conversation Cafe and more. In the 1990’s she served on the President’s Council on Sustainable Development’s Task Force on Population and Consumption.

Vicki has helped launch many sustainability initiatives including: The New Road Map Foundation, The Simplicity Forum, The Turning Tide Coalition, Sustainable Seattle, The Center for a New American Dream, Transition Whidbey, the 10-Day Local Food Challenge and more. In the 1990’s she served on the President’s Council on Sustainable Development’s Task Force on Population and Consumption.

Vicki is active in her Whidbey Island. WA community on a range of social and environmental issues: affordable housing, local food, community investing and more. For fun, she is a comedy improv actress, sings in a choir, gardens and nurtures a diverse circle of friends.

Born in Oklahoma in 1945, Vicki grew up on Long Island and graduated cum laude from Brown University in 1967. She received awards from Co-op America and Sustainable Northwest for her pioneering work on sustainable living. Vicki’s one of 61 visionaries featured in Utne Magazine’s book, Visionaries: People and Ideas to Change Your Life. A&E Entertainment’s show “Biography” honored Vicki as one of ten exceptional Seattle citizens. She currently lives on Whidbey Island in Puget Sound.

Vicki In Her Own Words

I jokingly say that I’m terminally curious. I love to learn. I love to put thoughts together like a jigsaw puzzle and then wrap them in words. I love to tinker with social norms, seeing if a push here or there might make the system work better. My personal memories and my public works all have this flavor.

I’m also quite fearless in the beginning of things – the fool who rushes through doors when others just see walls. The resulting projects usually arrive with a splash, but they survive because other people had the talent and drive to makes something of them.

In my 20s I lived in several rural communities – Rhinelander, Wisconsin (the coldest part of the lower 48) and Florence, Arizona (one of the hottest) and this gives you a clue about my approach. I call sustainability an extreme sport. I think it’s cool to get into a hot issue by living the solution, not just conjecturing. My first book, Your Money or Your Life, came out of living as much by my wits and as little by money as I could. I wanted to question our dependency on money and on buying stuff. My partner, Joe Dominguez, developed a systematic way to spend less, earn more, save like a demon and get out of “making a dying” with enough years left to enjoy life. Together we wrote the book which ended up selling a million copies around the world.

Another passion is local food. Local because I think the most common, wholesome and sustainable way of life is people in communities solving their problems and meeting their needs together.  Food because everyone eats – and eating closer to home works for a host of reasons: food security, sovereignty, freshness, fairness and health.

In 2010 I undertook a hyper-local diet to test myself and the sufficiency of my island’s food system. The experiment turned into a blog which turned into a book, Blessing the Hands that Feed Us: what eating closer to home can teach us about food, community and our place on earth.

I’m over 70 and I now know what those “old people” meant about the older you get the less you know. For all my adventures when I was younger, I feel free-er now, more open, less “agenda-ed,” and more in mystery about how anything might turn out. When I was younger I believed my friends and I were going to “save the world.” Now life seems like an infinite faceted gem, a marvel as well as a terror, full of possibilities rather one big job. Like Alice in Wonderland. I think life just gets “curioser and curioser.” I still dive into experiments in truth, but Truth? I’ll get back to you on that after I die.

Studs Terkel said the purpose of life was “to make a dent.” Maybe that means to have some small impact – make your scratch on eternity. Maybe it means to take all our shiny ideas and dent them a little so we can drive around in them without pretence, enjoying a sunny day.